When it comes to exhibit design, the smallest details often make the biggest impact.
Illuminated branding has long been a popular way to draw attention, reinforce brand identity, and create memorable environments. But traditional halo lit letters can also introduce additional installation time, wiring complexity, and labor costs, especially in temporary exhibit spaces.
That’s why Tectonics developed GlowUp™, our patented magnetic halo lit lettering system. Designed specifically for exhibits, events, and branded environments, GlowUp™ delivers the premium appearance of traditional halo lighting while simplifying installation through an innovative magnetic backboard system.
The best way to understand the difference is to see it in action.
Here are two projects that showcase how GlowUp™ solved unique design challenges while creating unforgettable visual experiences.
Project One: BlueCore’s GlowUp™
The Challenge
Marquis Exhibits wanted to create a booth for BlueCore that felt sophisticated, modern, and highly memorable.
One of the centerpiece design elements was a large illuminated logo mounted directly onto a realistic faux brick wall. The finished look needed to feel architectural while remaining practical for the realities of trade show installation.
The Solution
Working alongside Marquis Exhibits, Tectonics produced:
- Patented GlowUp™ magnetic halo lit letters
- High resolution dye sublimation graphics
- Photorealistic faux brick wall graphics
- Custom fabricated exhibit components
Rather than wiring each illuminated letter individually during installation, the GlowUp™ letters magnetically attached to a custom backboard and illuminated instantly when placed in position.
The result was a premium illuminated logo with a significantly simplified installation process.
The Result
The finished exhibit delivered exactly what the client envisioned:
- Premium halo lit branding
- A realistic architectural feature wall
- Reduced installation complexity
- Clean, seamless presentation
The illuminated BlueCore logo quickly became one of the booth’s defining visual features, helping attract visitors while reinforcing the brand’s premium image.
👉 View the BlueCore GlowUp™ Case Study
Project Two: Tinyclues & The Magic Light Trick
The Challenge
For NRF, Marquis Exhibits designed a vibrant exhibit for Tinyclues centered around a bold PMS matched red feature wall.
The challenge was incorporating halo lit lettering without interrupting the clean aesthetic of the wall or creating a complicated installation process.
The Solution
Tectonics combined several capabilities into a single solution:
- GlowUp™ magnetic halo lit letters
- Custom PMS matched dye sublimation graphics
- Fabric graphics produced in house
- Patented magnetic installation system
Using GlowUp™, the illuminated letters attached directly to the custom backboard, allowing the exhibit team to complete installation much more efficiently than with traditional halo lit letters.
The Result
The completed booth featured:
- Dramatic illuminated branding
- Clean, uninterrupted wall graphics
- Faster installation
- Strong visual impact across the show floor
The combination of vibrant graphics and halo lighting helped create a memorable exhibit that reinforced Tinyclues’ innovative brand identity.
👉 View the Tinyclues Case Study
What These Projects Have in Common
While the final exhibits look very different, both projects demonstrate the same core advantages of GlowUp™.
Premium Halo Lighting
Each installation delivers the soft, dimensional glow associated with high end architectural signage while maintaining a clean, modern appearance.
Patented Magnetic Installation
GlowUp™ eliminates much of the complexity traditionally associated with illuminated lettering by allowing letters to magnetically connect to a custom backboard.
Faster Installation
Trade show installation windows are often measured in hours, not days. Simplifying installation helps reduce labor requirements and keeps projects on schedule.
Fully Custom Solutions
Every GlowUp™ project is engineered around the exhibit design. Letter sizes, layouts, graphics, finishes, and mounting solutions are customized for each application.
Designed for Exhibits and Events
Unlike permanent architectural signage, GlowUp™ was developed with temporary environments in mind, making it an ideal solution for trade shows, experiential activations, retail displays, and branded events.
Innovation That Supports Better Experiences
Today’s exhibit environments demand more than eye catching design.
They also require solutions that simplify logistics, reduce installation challenges, and support efficient execution from one event to the next.
GlowUp™ was created to solve those challenges without compromising visual impact.
Whether integrated into a feature wall, reception area, product display, or branded environment, GlowUp™ helps transform illuminated branding into an installation solution that works as beautifully behind the scenes as it does on the show floor.
Ready to See GlowUp™ in Action?
If you’re planning a trade show exhibit, experiential activation, retail environment, or branded space, Tectonics can help you create premium illuminated branding with our patented GlowUp™ technology.
Contact our team today to learn how GlowUp™ can bring your next project to life.